01Your commitment
15 approved videos
Publish one approved TikTok per day for 15 consecutive days.
Unlocked Creator Program · TikTokBETA
Turn mysteries into scroll-stopping stories.
Create short, native TikTok videos around Unlocked — a fictional detective game played through a phone. No existing audience required. Fresh accounts are welcome.
Paid beta · 15-day campaign · TikTok only · Selected creators
POVThe message nobody was meant to read.
Wait… why was this deleted?
0:01Hook first
0:03Show the game
15–35sKeep it native
02Your compensation
One $20 campaign payment + views
The $20 base covers all 15 approved videos together — it is not $20 per video. Eligible views from all 15 posts are then combined at $1 per 1,000 views.
$120 maximum for the entire campaign (beta)
The program
One video a day.
One mystery worth sharing.
You bring the perspective. We give you the game, creative direction, hooks and footage ideas. The goal is content that feels like a genuine discovery — never a traditional ad.
- 01
Get selected
We review every profile individually and agree on a format that fits your style.
- 02
Receive your creator kit
Get access to Unlocked, approved gameplay moments, hook ideas and clear posting rules.
- 03
Post for 15 days
Publish one approved public TikTok per day and keep every post live during measurement.
- 04
Track results
Eligible views are recorded 30 days after each post and used to calculate your final payout.
What you create
Pick a format.
Make it feel like you.
The best videos create an immediate question: What happened, and what is hiding inside that phone?
01 · Priority format
Reaction / POV
Film a genuine reaction to a suspicious message, an unexpected reveal or a clue that changes the case.
Best for: face-to-camera, duet energy, immediate emotion.
02 · Gameplay
Clue reveal
Show the phone, connect two details and stop before the answer. Give viewers just enough to investigate with you.
Best for: screen recording, hands, over-the-shoulder.
03 · Storytelling
Mystery setup
Introduce the case like a story you cannot stop thinking about, then end on the detail that makes everything feel wrong.
Best for: voiceover, captions, faceless concepts.Simple, capped compensation
Know the math before you start.
You receive one $20 base payment after completing the full 15-video campaign — not $20 for each video. We add together the eligible views from every approved post to calculate one final performance bonus.
One campaign = one $20 base payment. Not $20 per video.
One final campaign payment$20 once + $1 per 1,000 combined views · $120 total max
Views from all 15 approved videos are combined. They are measured 30 days after each post, then paid as one campaign total.
Combined views across all 15 videosOne total campaign payment
0$20
10,000$30
25,000$45
50,000$70
100,000+$120 total max
Creative guardrails
Native first.
Clear rules.
We want your voice, not a scripted commercial. A simple set of rules keeps the content honest and the campaign measurable.
- Hook the viewer in the first three seconds.
- Show Unlocked early and keep the video vertical.
- Use your natural voice, pacing and reactions.
- Use the required paid-content disclosure.
- Keep approved posts public during measurement.
- Buy views, followers or engagement.
- Reveal the full solution or spoil the case.
- Make misleading claims about the game.
- Delete, hide or repost without checking with us.
- Copy another creator or competitor word for word.
A good fit if…
You can make curiosity feel real.
- You are 18 or older and can legally receive payment where you live.
- You can post consistently for 15 consecutive days.
- You are comfortable following a clear brief without sounding scripted.
- You can use a public TikTok account; fresh accounts are accepted.
- You understand that every case, phone and character in Unlocked is fictional.
FAQ
Before you say yes.
The full creative brief, campaign dates and participation terms are shared with selected creators before they commit.
Is the $20 paid for each video?
No. It is one $20 base payment for completing the entire 15-video campaign. Eligible views from all 15 videos are combined for the performance bonus, and the maximum total payment for the whole campaign is $120.
Do I need followers?
No. We care about your ideas, delivery and consistency — not your current audience size.
Can I use a fresh TikTok account?
Yes. A new public account dedicated to Unlocked is welcome. You will receive setup guidance before the campaign starts.
Do I have to show my face?
Not always. Some concepts work better with a real reaction; others can focus on gameplay, hands or an over-the-shoulder setup. Your format is agreed before you start.
What counts as an eligible view?
Eligible views are authentic, verifiable views on approved public posts. Purchased, automated or otherwise manipulated views do not count.
When are views measured?
Views are locked 30 days after each video is posted. Your final campaign payout is calculated after the measurement window closes.
How will I be paid?
The payment method and timing are confirmed with you before you accept the campaign.